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Real World Print Production with Adobe Creative Suite Applications by Claudia McCue

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PDF Creation Settings

If you’re asked to submit PDF files, that request should be accompanied by specifications for creating an appropriate PDF for the recipient’s workflow. If you’re told, “Uh, I don’t know. Just make a PDF,” the person on the other end of the phone may not be of any help.

It’s important to know that the P in PDF stands for portable, not for perfect. It’s possible to make a bad PDF, so barring any specific guidance, it’s good to know that InDesign provides reliable recipes for common circumstances:

  • Smallest File Size is appropriate for PDFs that are to be emailed or posted online. This setting resamples raster images to 100 ppi, applies aggressive compression, and converts all images to RGB while retaining spot colors. This ...

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