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Real World Print Production with Adobe Creative Suite Applications by Claudia McCue

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Pressroom

The printing process that will be used on your job will have some bearing on how your job must be prepared, so the choice of printing process is one more important topic in your initial conversations with a print service provider. Offset printing is probably the process that you envision when someone says “printing press,” and it’s the printing method you will probably encounter most frequently. But there are other printing methods. The choice of printing process is dictated by the end product. Gravure is often used for long print runs typical of catalogs and magazines. Flexography is used for flexible packaging such as wrappers, foil bags, and labels. Letterpress printing is most often used for artistic applications these days, such ...

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