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Real World Print Production with Adobe Creative Suite Applications by Claudia McCue

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Talking with the Printer

Your first contact at the printing company will probably be with a salesperson. The ideal salesperson asks questions about your expectations for the job, advises you of any potential problems if your job contains some challenging aspects such as special stock or fancy finishing requirements, and gives you a realistic idea of the outcome. The salesperson will gather your initial information and will provide you with an estimate of job costs and a proposed timeline for the steps along the way. Those steps will include such events as when your files must be submitted, when you can expect the first proofs, when the press run will take place, and when the final job will be delivered. Finally, the salesperson will hand you ...

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