October 2011
Beginner
224 pages
4h 46m
English
Content preview from Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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What Is a Jingle, and How Is It Used and Misused?
In a very real sense, jingles are commercial hymns. Done well, they are impossible to resist and remain in people's memories from the first few hearings through the rest of their lives.
The dictionary defines a jingle as a memorable advertising slogan set to a catchy melody. To be considered effective, a jingle should literally ring a bell in the brain that immediately registers the product or service the jingle represents.
Despite the power a jingle can wield in consumer purchase decisions, its usage has diminished significantly from the high point of its popularity in the 1950s. The following are several reasons why jingles today are rarely thought about or created:
- Clients no longer demand ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.