Chapter 10Improving Performance through the Employee Value Exchange
WHY DO SOME COMPANIES ATTRACT SIGNIFICANTLY MORE THAN THEIR FAIR SHARE OF talent, have lower levels of turnover, and enjoy the admiration of their competition for the superior results they deliver time and time again? The answer lies in how highly successful organizations like Google, Southwest Airlines, and IBM have differentiated, redefined, and communicated their unique Employee Value Proposition (EVP) to their employees.
Many organizations would argue that they have well-defined EVPs. What is novel is the way top-flight companies are broadening this traditional concept to drive the exceptional ...
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