Chapter 35Crafting a Culture of Creativity and Innovation

Fredericka K. Reisman, Ph.D., Professor and DirectorDrexel/Torrance Center for Creativity and InnovationTheodore A. Hartz, MBA, Executive Director of Customized Learning SolutionsDrexel University Goodwin College of Professional StudiesCo-Director, Drexel/Torrance Center forCreativity and Innovation

WHY IS AN UNDERSTANDING OF CREATIVITY AND INNOVATION IMPORTANT FOR TALENT managers?

Talent managers are active participants in making strategic decisions that directly impact the creative work environment. They are actively involved in an organization’s effort to build a structure or process to support creativity and innovation: to help ideas to be generated, vetted, resourced, and championed, ...

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