February 2012
Intermediate to advanced
208 pages
8h 23m
English
Content preview from Universal Methods of Design
05 Automated Remote Research
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RESEARCH METHOD
05 Automated Remote Research
Automated remote research is a method that can reveal statistically relevant data about what people are doing on your website, to help identify the usability enhancements with the biggest impact.
Automated remote research enables design teams to leverage web-based research tools and services in order to collect statistically significant information about what people are doing on your website or web application.1 Once there is enough quantitative data about what users are doing, the research team can triangulate research findings with observed behavioral data to decide which usability enhancements to ...