February 2012
Intermediate to advanced
208 pages
8h 23m
English
RESEARCH METHOD • SYNTHESIS / ANALYSIS TECHNIQUE • RESEARCH DELIVERABLE

Understanding how users experience your product at critical moments can help you optimize your designs for future users.1
Have you ever tried to course-correct a situation to find that the problem was actually made worse by the step that you hoped would fix it? Or what about a time when you made one simple decision, and the outcome delighted you so much that you had to share your positive experience with others?
Both of these situations are “critical incidents,” because both are examples of an event taking place, but a gap exists between the ...