February 2012
Intermediate to advanced
208 pages
8h 23m
English
Content preview from Universal Methods of Design
55 Mental Model Diagrams
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SYNTHESIS / ANALYSIS TECHNIQUE • RESEARCH DELIVERABLE
55 Mental Model Diagrams
People tend to behave in ways consistent with dearly held beliefs.1 The mental model diagram can help you articulate root causes behind behaviors and develop solutions that deeply resonate with people.
A mental model diagram is a rigorous framework for analysis that aligns the behaviors, beliefs, and emotions people have as they set out to accomplish a task (the top half of the diagram) against your features, product, and service offering (the bottom half of the diagram). The goal is to help teams make appropriate product development strategies that align with how people ...
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