February 2012
Intermediate to advanced
208 pages
8h 23m
English
Content preview from Universal Methods of Design
83 Surveys
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RESEARCH METHOD
83 Surveys
Surveys are a method of collecting self-reported information from people about their characteristics, thoughts, feelings, perceptions, behaviors, or attitudes.
Surveys are a common method for collecting information from people, typically from large samples of respondents. They are an efficient tool for collecting a lot of data in a short time frame, typically with little cost, and are versatile in the type of information that can be collected. With large enough samples, results can be analyzed statistically.
While the term describes a broad approach, there are two dominant techniques for survey data collection within ...