Universal Methods of Design

SYNTHESIS / ANALYSIS TECHNIQUE

86 Thematic Networks

Building a thematic network is a step-by-step process that helps to identify, organize, and connect the most common themes in rich, qualitative data.¹

Researchers have many well-established methods for recording and collecting rich, qualitative data. Equally as important as data collection methods are the methods for analyzing and synthesizing the information into meaningful, actionable design insight. Thematic network analysis provides a methodology that can help researchers work through the challenges of analyzing textual data using a formulaic, step-by-step methodology. The analysis technique ...