Universal Methods of Design

Introduction

Please note: this is not just a book about methods of design.

Yes, we know what the cover says. But the truth is, we believe that the power of the methods and techniques included in this book is that each provides an opportunity to structure conversations that can help us better understand and empathize with people, and as a result build more meaningful products.

When we set out to write this book, we admit that we began with the simple intention of aggregating 100 different ways to collect user-centered research data, synthesize and analyze information, and communicate results and design implications. But over the course of our writing process, we realized that integral to the methods and techniques are the conversations that they ...