February 2012
Intermediate to advanced
208 pages
8h 23m
English
Content preview from Universal Methods of Design
67 Questionnaires
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RESEARCH METHOD
67 Questionnaires
Questionnaires are survey instruments designed for collecting self-report information from people about their characteristics, thoughts, feelings, perceptions, behaviors, or attitudes, typically in written form.
Questionnaires are one of the primary tools used to collect survey information, the other being interviews.
Questionnaires are simple to produce and administer, but careful attention should be paid to question wording and response options, sequencing, length, layout, and design. Software and online services are excellent resources for efficient and effective questionnaire construction and distribution, ...