February 2012
Intermediate to advanced
208 pages
8h 23m
English
Content preview from Universal Methods of Design
54 The Love Letter & the Breakup Letter
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RESEARCH METHOD
54 The Love Letter & the Breakup Letter
A personal letter written to a product often reveals profound insights about what people value and expect from the objects in their everyday lives.1
The love letter, and its counterpart, the breakup letter, are two methods that allow people to express their sentiments about a product or a service using a medium and a format that are immediately understood. Instead of writing to a person, however, participants are asked to personify a product and write a personal message to it. The results are often unexpectedly deep and revealing about the relationships people have with the products and services ...
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