February 2012
Intermediate to advanced
208 pages
8h 23m
English
Content preview from Universal Methods of Design
15 Competitive Testing
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RESEARCH METHOD
15 Competitive Testing
Competitive testing is the process of conducting research to evaluate the usability and learnability of your competitors’ products.1
Keeping a pulse on the competition’s business activity is a necessary marketing practice in most organizations. The process includes monitoring a competitor’s key business financials such as revenue and operating profit, as well as company size, and product and service mix on an ongoing basis. Although the analysis of competitor information can be helpful when refining a market strategy, these traditional business audits rarely take a user-centered perspective, nor do they consider ...
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