RESEARCH METHOD • RESEARCH DELIVERABLE
40 Eyetracking
Eyetracking gathers detailed technical information on exactly where and for how long participants are looking—and not looking—when using an interface or interacting with products.
Although eyetracking was established for research on the human visual system and in cognitive psychology,1 the technology has served well to meet the needs of researchers in human computer interaction and product design. Technological advances have further improved opportunities for use of the method, reducing the obtrusiveness of equipment for research participants, and lowering the cost and improving results for ...
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