February 2012
Intermediate to advanced
208 pages
8h 23m
English
Content preview from Universal Methods of Design
40 Eyetracking
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
RESEARCH METHOD • RESEARCH DELIVERABLE
40 Eyetracking
Eyetracking gathers detailed technical information on exactly where and for how long participants are looking—and not looking—when using an interface or interacting with products.
Although eyetracking was established for research on the human visual system and in cognitive psychology,1 the technology has served well to meet the needs of researchers in human computer interaction and product design. Technological advances have further improved opportunities for use of the method, reducing the obtrusiveness of equipment for research participants, and lowering the cost and improving results for ...