SYNTHESIS / ANALYSIS TECHNIQUE
96 Value Opportunity Analysis
Value opportunity analysis maps the extent to which a product’s aspirational qualities align to people’s idealized lifestyle or fantasy version of themselves.1
When the virtues associated with a product are meaningfully aligned with their values, customers are happy to pay a higher price for the perceived improvement that the product makes to their quality of life. Many of today’s products, services, and systems are intentionally designed with aspirational qualities that help people connect to an idealized lifestyle. The connection between a product’s attributes and the perceived improvement ...
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