Universal Methods of Design

SYNTHESIS / ANALYSIS TECHNIQUE • RESEARCH DELIVERABLE

63 Personas

Personas consolidate archetypal descriptions of user behavior patterns into representative profiles, to humanize design focus, test scenarios, and aid design communication.¹

For user-centered design, you need to understand people. However, attempting to design for everyone results in unfocused or incoherent solutions, so some level of consolidation is needed. Surveys and quantitative methods tend to result in abstracted and dehumanized caricatures. Traditional market segments don’t work because they describe demographic populations rather than aggregates of behavior. Crafted from ...