SYNTHESIS / ANALYSIS TECHNIQUE
17 Content Analysis
Content analysis is the systematic description of form and content of written, spoken, or visual materials expressed in themes, patterns, and counted occurrences of words, phrases, images, or concepts.
Qualitative research methods that collect rich descriptions such as open-ended responses, narrative descriptions, and visual expressions are often characterized as an “attractive nuisance.”1 On the one hand, the material contains deep accounts of compelling information critical to design inquiry; on the other hand, lengthy text, interview transcripts, and ambiguous images can be challenging and ...
Get Universal Methods of Design now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
