February 2012
Intermediate to advanced
208 pages
8h 23m
English
Content preview from Universal Methods of Design
48 Interviews
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RESEARCH METHOD
48 Interviews
Interviews are a fundamental research method for direct contact with participants, to collect firsthand personal accounts of experience, opinions, attitudes, and perceptions.
Interviews are one of two methods of survey research, the other being questionnaires. Interviews are best conducted in person so that nuances of personal expression and body language are recognized in conversation, but they may be conducted remotely by phone or using social media.
Interviews may be structured and follow a script of questions, or relatively unstructured, allowing for flexible detours in a conversational format. However, even in ...