February 2012
Intermediate to advanced
208 pages
8h 23m
English
Content preview from Universal Methods of Design
78 Site Search Analytics
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
RESEARCH METHOD • SYNTHESIS / ANALYSIS TECHNIQUE
78 Site Search Analytics
Analyzing the words and phrases entered into a site search gives organizations insight into what people are looking for, which is an opportunity to evaluate how well site content meets those needs.
If you provide search functionality as part of your website or digital application, you may be sitting on a gold mine of semantically rich data that reveals what your users are searching for online. Site Search Analytics (SSA) is the process for reporting and analyzing the queries submitted as search criteria. Whereas the industries converging around Search Engine Optimization ...