Universal Methods of Design

RESEARCH METHOD • SYNTHESIS / ANALYSIS TECHNIQUE • RESEARCH DELIVERABLE

44 Generative Research

Generative design exercises engage users in creative opportunities to express their feelings, dreams, needs, and desires, resulting in rich information for concept development.

Generative research opportunities are typically informed by exploratory research, and may even include similar methods, with a consistent emphasis on developing empathy for users. For example, diary studies may be carried over from exploratory research or developed specifically for generative research. These diaries may be issued as an advance probe or instrument to sensitize ...