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Universal Methods of Design
book

Universal Methods of Design

by Bruce Hanington, Bella Martin
February 2012
Intermediate to advanced
208 pages
8h 23m
English
Rockport Publishers
Content preview from Universal Methods of Design

RESEARCH METHOD • SYNTHESIS / ANALYSIS TECHNIQUE • RESEARCH DELIVERABLE

44 Generative ResearchImage

Generative design exercises engage users in creative opportunities to express their feelings, dreams, needs, and desires, resulting in rich information for concept development.

Generative research opportunities are typically informed by exploratory research, and may even include similar methods, with a consistent emphasis on developing empathy for users. For example, diary studies may be carried over from exploratory research or developed specifically for generative research. These diaries may be issued as an advance probe or instrument to sensitize ...

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Publisher Resources

ISBN: 9781592537563