SYNTHESIS / ANALYSIS TECHNIQUE • RESEARCH DELIVERABLE
97 Web Analytics
Web analytics are a gateway for your organization to become deeply invested in what your customers are doing online, and why.
The Web Analytics Association defines web analytics as the “measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing web usage.”1
In theory, this definition rings true, but in practice, the truth for many organizations is that it’s very difficult to gather the right analytics data and know what to do with all of it. The first steps to a successful web analytics discipline in your company are described ...
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