Book description
Plain English guidance for strategic business analytics and big data implementation
In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.
Provides the essential concept and framework to implement business analytics
Written clearly for a nontechnical audience
Filled with case studies across a variety of industries
Uniquely focuses on integrating multiple types of big data intelligence into your business
Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.
Table of contents
- Cover
- Contents
- Title
- Copyright
- Dedication
- Preface
- Acknowledgments
- Chapter 1: The Challenge of Business Analytics
- Chapter 2: Pillars of Business Analytics Success
- Chapter 3: Aligning Key Business Challenges across the Enterprise
- Chapter 4: Big and Little Data
- Chapter 5: Who Cares about Data?
- Chapter 6: Data Visualization
- Chapter 7: Analytics Implementation
- Chapter 8: Voice-of-the-Customer Analytics and Insights
-
Chapter 9: Leveraging Digital Analytics Effectively
- Strategic and Tactical Use of Digital Analytics
- Understanding Digital Analytics Concepts
- Digital Analytics Team: People Are Most Important for Analytical Success
- Digital Analytics Tools
- Advanced Digital Analytics
- Digital Analytics and Voice of the Customer
- Analytics of Site and Landing Page Optimization
- Call to Action: Unify Traditional and Digital Analytics
- Chapter 10: Effective Predictive Analytics
- Chapter 11: Predictive Analytics Applied to Human Resources
- Chapter 12: Social Media Analytics
- Chapter 13: The Competitive Intelligence Mandate
- Chapter 14: Mobile Analytics
- Chapter 15: Effective Analytics Communication Strategies
- Chapter 16: Business Performance Tracking
- Chapter 17: Analytics and Innovation
- Chapter 18: Unstructured Data Analytics
-
Chapter 19: The Future of Analytics
- Data Become Less Valuable
- Predictive Becomes the New Standard
- Social Information Processing and Distributed Computing
- Advances in Machine Learning
- Traditional Data Models Evolve
- Analytics Becomes More Accessible to the Nonanalyst
- Data Science Becomes a Specialized Department
- Human-Centered Computing
- Analytics to Solve Social Problems
- Location-Based Data Explosion
- Data Privacy Backlash
- About the Authors
- Index
Product information
- Title: Win with Advanced Business Analytics: Creating Business Value from Your Data
- Author(s):
- Release date: October 2012
- Publisher(s): Wiley
- ISBN: 9781118370605
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