Win with Advanced Business Analytics: Creating Business Value from Your Data

Chapter 2

Pillars of Business Analytics Success

The BASP Framework

“Great things are not done by impulse, but by a series of small things brought together.”

—Vincent Van Gogh

Chapter 1 introduced some of the challenges business analytics faces, from both outside and inside the organization. We are sure that by now you have gained a new appreciation for why some analytics initiatives are difficult to get off the ground or why others languish within the organization. In this chapter, we propose and outline a conceptual framework for successfully implementing business analytics in any organization so that your analytics initiatives will flourish and bring positive return on investment to your firm.

Our emphasis in this book is on practical solutions that have shown themselves to work in successful analytically focused organizations. The framework we developed is based on research we conducted with analytics leaders, as well as on our own practical experience, with each of us having been in this field for 20 years. That being said, any framework is merely a starting point for your organization’s unique circumstances. Therefore, we encourage you to think about how this framework may be uniquely applied to your company, and we welcome your feedback or stories regarding how the framework has affected your organization.

We created the framework with the intention that it be simple and straightforward, yet have deep complexity beneath the surface, such that it applies to a broad range of ...