Win with Advanced Business Analytics: Creating Business Value from Your Data

Chapter 15

Effective Analytics Communication Strategies

“The single biggest problem in communication is the illusion that it has taken place.”

—George Bernard Shaw

The success of any business or organization depends largely on how effectively its employees or members communicate. Whether it is at home, at work, in private, or in public, communication is the centerpiece in human relations. It enables and drives the quality of the relationship between people. Politicians, for instance, at any level of government—local, state, or federal—understand the power of effective communication and always focus in this area to ensure they have the right message delivered to the right audience. Why? Well, the content of the message and the ability to deliver it will influence perceptions, attitudes, and opinions and eventually shape the context in which actions can take place. Thus, failing to effectively deliver the message could undermine one’s capacity to lead and get things done.

We have all heard at some point comments about companies eager to improve the communication skills of their C-level executives. Most of those companies understand the need to connect with their audience, the need to bond with their staff to get their message across the entire organization. Failing to get out the message that resonates with the audience (communicate effectively) can have a huge impact on the company brand, on employees’ morale, and on the overall productivity of the organization.

The majority of ...