October 2012
Beginner to intermediate
398 pages
10h 22m
English
book
Win with Advanced Business Analytics: Creating Business Value from Your Data
by Jean Paul Isson, Jesse Harriott
Content preview from Win with Advanced Business Analytics: Creating Business Value from Your Data
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
INNOVATION PILLAR
The last pillar in our BASP framework is innovation. Innovation sounds like common sense and is even a bit trite; however, we are continually surprised at how many business analytics functions fail in this area. It seems to be too easy for a business analytics function to fall into the trap of providing the same information to internal customers because it’s what has been provided historically or because someone asked for it monthly eight months ago—yet the analyst cannot explain, specifically, whether and how the information is being used by the business today.
As a point of illustration, when we interviewed more than 100 companies regarding their business analytics practices for this book, about 85% described their analytical techniques as innovative; however, only 15% described their business analytics function as “innovative” in meeting the needs of the business. So it seems as if there may be an overemphasis on new and innovative analytical techniques, yet not enough innovation and creativity in how business analytics can help the enterprise. In our view, this is a missed opportunity and one that requires action by the business analytics community. Specifically, innovation in how we work with our business partners should be an ongoing activity. There are many ways to be innovative, and we will discuss them in more detail in Chapter 17, “Analytics and Innovation.”
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