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Win with Advanced Business Analytics: Creating Business Value from Your Data
book

Win with Advanced Business Analytics: Creating Business Value from Your Data

by Jean Paul Isson, Jesse Harriott
October 2012
Beginner to intermediate
398 pages
10h 22m
English
Wiley
Audiobook available
Content preview from Win with Advanced Business Analytics: Creating Business Value from Your Data

Contents

Preface

Acknowledgments

Chapter 1: The Challenge of Business Analytics

The Challenge from Outside

The Challenge from Within

Chapter 2: Pillars of Business Analytics Success

Business Challenges Pillar

Data Foundation Pillar

Analytics Implementation Pillar

Insight Pillar

Execution and Measurement Pillar

Distributed Knowledge Pillar

Innovation Pillar

Conclusion

Chapter 3: Aligning Key Business Challenges across the Enterprise

Mission Statement

Business Challenge

Identifying Business Challenges as a Consultative Process

Identify and Prioritize Business Challenges

Analytics Solutions for Business Challenges

Chapter 4: Big and Little Data

Big Data

Little Data

Laying the Data Foundation: Data Quality

Data Sources and Locations

Data Definition and Governance

Data Dictionary and Data Key Users

Sanity Check and Data Visualization

Customer Data Integration and Data Management

Data Privacy

Chapter 5: Who Cares about Data?

The IMPACT Cycle

Curiosity Can Kill the Cat

Master the Data

A Fact in Search of Meaning

Actions Speak Louder Than Data

“Eat Like a Bird, Poop Like an Elephant”

Track Your Outcomes

The IMPACT Cycle in Action: The Monster Employment Index

Chapter 6: Data Visualization

Convey Meaning

Objectivity: Be True to Your Data

Necessity: Don’t Boil the Ocean

Visual Honesty: Size Matters

Imagine the Audience

Nimble: No Death by 1,000 Graphs

Context

Encourage Interaction

Conclusion

Chapter 7: Analytics Implementation

Analytics Implementation Model

Vision and Mandate

Strategy

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Publisher Resources

ISBN: 9781118417089Purchase book