October 2012
Beginner to intermediate
398 pages
10h 22m
English
book
Win with Advanced Business Analytics: Creating Business Value from Your Data
by Jean Paul Isson, Jesse Harriott
Content preview from Win with Advanced Business Analytics: Creating Business Value from Your Data
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WHAT MAKES UP INNOVATION IN ANALYTICS?
The explosion of Internet, social media, mobile, and other digital information, as well as technologies to capture, process, and analyze data, provides a broad spectrum of opportunities for companies to innovate in analytics. Our experiences in working with innovative companies, enriched by interviews recently conducted with industry leaders, enabled us to see five frontiers in analytics that companies can take advantage of, in order to help them innovate:
1. Innovation from the analytics team resources
2. Innovation from combining data
3. Innovation from predictive analytics
4. Innovation from unstructured data analytics
5. Innovation from the integration of intelligence
Innovation from the Analytics Team
Innovation from the analytics team can come from three core factors:
1. Team member empowerment
2. Analytics business planning
3. Regular off-site meetings
Empowering analytical employees to question the status quo and to change existing processes is an important driver for analytical innovation. For example, one of the authors, JP Isson, usually grants 15% of the time to all team members to think about new analytics solutions or ideas to better support the business. As a result, some great innovative ideas have been shared and discussed with the team. One of those creative ideas was an innovative solution from a team member who leveraged data from people searching for jobs on Monster’s site and provided tools to the sales force ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.