Win with Advanced Business Analytics: Creating Business Value from Your Data

Preface

Many people have an interest in analytics right now; it’s an undeniably “hot” area. After having practiced analytics for 20 years, we are seeing the technology finally begin to catch up to the analytical techniques. We are also seeing a wide variety of organizations and non–analytically trained business people gaining an interest in analytics. Analytics is definitely going mainstream. We are also seeing a lot of books written on analytics, from technical manuals on how to do analytics to works written to help you kick-start your organization’s efforts in a particular analytical area, such as Web analytics.

We wrote this book to be different from the available books on analytics, and we are glad you have chosen to read it. The motivation for writing this book comes, in part, from the lack of resources we found that can help a business leader create value from, and make the most of, his or her organization’s analytical assets. In other words, this book will help you think about analytics across your organization, will help you evaluate whether you are doing analytics well, and will provide you with frameworks to take your analytics to the next level, creating economic value for your organization in the process. It is not a technical book and is written to be relevant to someone with no analytical experience, as well as to the person with a great deal of analytical experience. Also, unlike many of the analytics books out there, we each have about 20 years of practical analytical ...