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Win with Advanced Business Analytics: Creating Business Value from Your Data
book

Win with Advanced Business Analytics: Creating Business Value from Your Data

by Jean Paul Isson, Jesse Harriott
October 2012
Beginner to intermediate
398 pages
10h 22m
English
Wiley
Audiobook available
Content preview from Win with Advanced Business Analytics: Creating Business Value from Your Data

Index

Accountability

Advertising

aligning key business challenges across enterprise and
customer loyalty and
digital analytics and
mobile analytics and

Affiliate marketing

Alignment of business challenges

Analytics Recipe Matrix
analytics solutions and
communication strategy
competitive intelligence and
generally
identifying business challenges
mission statement
organizational goal setting and performance tracking
prioritizing

Amazon

Analytics and innovation

as BASP framework pillar
generally
innovation, defined
innovative frontiers in analytics
intersection between analytics and innovation
promise of advanced analytics

Analytics at Work (Davenport)

Analytics implementation

as BASP framework pillar
change management
customer experience
defined
human capital
integrated processes
metrics and measurement
model
organizational collaboration
strategy
technology and tools
vision and mandate

Analytics Recipe Matrix

Analytics Research Organization (ARO)

Andreessen, Marc

Apple

Application programming interface (API)

Artificial intelligence

AS IS analysis

AT&T

Attivio

Attribution

Audience

communication strategy and
data visualization and
digital analytics and
measurement
mobile analytics and
See also Customers

Augmented Cognition (AugCog)

Automated agents

Avis Rent a Car System, LLC

Aziza, Bruno

BASP framework

analytics implementation pillar of (See also Analytics implementation)
business challenges pillar of (See also Alignment of business challenges) ...
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Publisher Resources

ISBN: 9781118417089Purchase book