Index
Accountability
Advertising
aligning key business challenges across enterprise and
customer loyalty and
digital analytics and
mobile analytics and
Affiliate marketing
Alignment of business challenges
Analytics Recipe Matrix
analytics solutions and
communication strategy
competitive intelligence and
generally
identifying business challenges
mission statement
organizational goal setting and performance tracking
prioritizing
Amazon
Analytics and innovation
as BASP framework pillar
generally
innovation, defined
innovative frontiers in analytics
intersection between analytics and innovation
promise of advanced analytics
Analytics at Work (Davenport)
Analytics implementation
as BASP framework pillar
change management
customer experience
defined
human capital
integrated processes
metrics and measurement
model
organizational collaboration
strategy
technology and tools
vision and mandate
Analytics Recipe Matrix
Analytics Research Organization (ARO)
Andreessen, Marc
Apple
Application programming interface (API)
Artificial intelligence
AS IS analysis
AT&T
Attivio
Attribution
Audience
communication strategy and
data visualization and
digital analytics and
measurement
mobile analytics and
See also Customers
Augmented Cognition (AugCog)
Automated agents
Avis Rent a Car System, LLC
Aziza, Bruno
BASP framework
analytics implementation pillar of (See also Analytics implementation)
business challenges pillar of (See also Alignment of business challenges) ...