October 2012
Beginner to intermediate
398 pages
10h 22m
English
book
Win with Advanced Business Analytics: Creating Business Value from Your Data
by Jean Paul Isson, Jesse Harriott
Content preview from Win with Advanced Business Analytics: Creating Business Value from Your Data
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WHAT IS THE PROMISE OF ADVANCED ANALYTICS?
In the previous chapters, we outlined that advanced analytics includes three major steps:
1. Unlocking
2. Prediction
3. Optimization
In today’s business environment, companies are inundated with data from multiple sources, including market data, chat and e-mail data, sensor data, Web data, servicing data (warranty claims), social media data, mobile data, and call center data, just to name a few. Here, the unlocking step is to convert, integrate, and streamline these data in order to detect problems/opportunities, analyze strengths/weaknesses, measure performance, and track success. Advanced analytics aims to provide a complete knowledge of the market, the product, the services, the technology, and, more important, the overall performance level of the company versus its competitors and the market as a whole. However, in the process, advanced analytics can also help businesses understand, identify, and test seeds of innovation.
To be able to innovate, companies need to analyze their performance in the recent past and the present and then also be able to anticipate the future. Basically, the company needs to understand where it came from, how it is performing today, and how it plans to perform in the future. Not only is it crucial for companies to understand their markets, products, customer service, and technological capabilities, companies must also understand the competition.
It is imperative when thinking of innovation to understand ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.