Win with Advanced Business Analytics: Creating Business Value from Your Data

Acknowledgments

We engaged hundreds of analytical business leaders to help in the writing of this book. Whether through interviews, formal contributions, or informal collaboration, we are indebted to many for helping us complete this book. You will see many of their contributions throughout the book, in the form of useful insights in their quotes and concrete examples of how they make analytics work. A few even wrote an entire chapter in their area of expertise. We are thankful to have such esteemed colleagues in the field of analytics; the impact of this book would not be as great were it not for their input. There are too many to list, but we would like to especially acknowledge Dr. Abby Mehta, Dr. Jac Fitz-enz, and Judah Phillips for contributing excellent chapters in their respective areas of expertise. We would also like to thank Sims Hulings, Stephen Kaufer, Elise Amyot, Avinash Kaushik, Steve Krichmar, Alex Yoder, Jon Lehto, Steve Pogorzelski, Sudeep Haldar, Joseph Arsenault, Jim Tincher, Mark McKenna, Tim Ruth, Amy Quigley, Jonathan Mendex, Amel Arhab, Justin Cutroni, Chris Krohn, Karem Tomak, Raj Aggarwal, Josh Chasin, Dr. Latha Palaniappan, Eric Wong, Seth Grimes, and Chris Musto for writing about some of the helpful examples and providing insightful quotes that can be found throughout this book.

JP Isson is especially grateful to Marjorie Bayard for her insightful discussions and support during some major keynote speeches he delivered in Chicago and Las Vegas, keynotes ...