Win with Advanced Business Analytics: Creating Business Value from Your Data

VISION AND MANDATE

As with any great realization, having an impact begins with a visionary: someone with a mental picture of how the world could change with the delivery of a new solution. In analytics implementation, a visionary is someone able to foresee how the analytics will address pressing business issues in the future. The analytics vision is really about what inspires the analytics leader. What do you need to do to address the business imperatives and challenges for your organization? It should be a broad articulation of hope and dreams for how analytics can affect your business, keeping in mind what your organization needs to accomplish and achieve.

It’s about crafting the framework, coupled with a successful model, on how analytics will be implemented across the entire organization or a cross-functional pool of resources. The senior management team must also take the leadership in creating and sharing the data-driven and analytics vision for the company, and this vision will be the guideline for the analytics strategy of the organization. At stake is the creation of an analytical culture and the vision of one and how it will affect the organization. You must communicate your vision for the value of analytics, in order to ingrain the culture of analytics across the organization.

A good example of analytics implementation vision is from Monster Worldwide. In 2005, JP Isson was hired to build predictive analytics from the ground up, because Monster had an executive vision ...