October 2012
Beginner to intermediate
398 pages
10h 22m
English
book
Win with Advanced Business Analytics: Creating Business Value from Your Data
by Jean Paul Isson, Jesse Harriott
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MOBILE ANALYTICS TOOLS
Mobile analytics tools are similar to digital analytics tools. These tools allow for data collection, processing, reporting, visualization, and possibly even analysis. The best tools allow for the mobile data to be extracted from the tool and even integrated with other digital or traditional data.
Tools for mobile analytics are divided into the following categories:
- Internal mobile measurement tools are deployed either via software installed and maintained by IT in a data center or provided by a vendor as software as a service (SaaS). For example, WebTrends and Localytics.
- External mobile measurement tools are third-party data vendors who collect, aggregate, report, and offer analysis to customers from proprietary systems. For example, Groundtruth and comScore.
Because mobile is another digital channel, many of the same principles apply for determining how to select a mobile analytics tool as apply for selecting a digital analytics tool (see Chapter 9). Nuances on the mobile channel make it worth identifying the following challenges to collecting, reporting, and analyzing mobile data:
- Data collection. Not all mobile browsers execute JavaScript, so the most common method for collecting analytics data doesn’t work across all devices. Thus, vendors offer us choices for data collection. Current mobile analytics offerings include image-based data collection methods, packet sniffers, server-side “no tag” implementations, and log files.
- Unique visitor identification ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.