October 2012
Beginner to intermediate
398 pages
10h 22m
English
book
Win with Advanced Business Analytics: Creating Business Value from Your Data
by Jean Paul Isson, Jesse Harriott
Content preview from Win with Advanced Business Analytics: Creating Business Value from Your Data
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LOCATION-BASED DATA EXPLOSION
Another trend affecting the future of analytics is the rapid proliferation of location-based data. For example, most of the several billion cell phones in world have GPS tracking devices that have the potential to leave a continuous location data trail. Furthermore, many of the hundreds of millions of mobile apps include some type of location-based tracking. Also, stores are experimenting with location-aware services that enable retailers to communicate with or serve offers to users in a specific location. As businesses and consumers begin to leverage location-based data in greater numbers, analytics will need to cope with how to store, sort, analyze, and use these data for the benefit of organizations.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.