COMMUNICATING THROUGH MOBILE BUSINESS INTELLIGENCE

The use of mobile devices has exploded during the last 10 years. With larger screen sizes, faster download speeds, and application development, the mobile device as a business tool has become a reality. Business decisions and sales are now frequently made outside of the office—at the airport, in a hotel lobby, or at an industry conference. This change in business behavior presents another communication channel in which to deliver your team’s analytic tools and insights. Analytics can no longer rely on being able to simply send insights via a PowerPoint deck or Excel files. Mobile communication channels are becoming increasing important, as business users desire timely and effective analytics that is available on the go.

Howard Dresdner (a former Gartner research fellow) is bullish on mobile as a communication channel for business analytics, saying, “In the future mobile BI will not only be a growing fact but will become the main form of delivering for business analytics and the focal point of the entire industry.” He believes that mobile BI (business intelligence) will fundamentally become the new platform for business intelligence.1 Aberdeen outlined the drivers underpinning the adoption and implementation of mobile BI:

  • Ability to achieve a competitive advantage.
  • Can increase the productivity of mobile workers.
  • Ability to eliminate delays in alerting key decision makers to critical information.2

What is mobile BI? Mobile BI ...

Get Win with Advanced Business Analytics: Creating Business Value from Your Data now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.