October 2012
Beginner to intermediate
398 pages
10h 22m
English
book
Win with Advanced Business Analytics: Creating Business Value from Your Data
by Jean Paul Isson, Jesse Harriott
Content preview from Win with Advanced Business Analytics: Creating Business Value from Your DataBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
About the Authors
Jean Paul Isson is an internationally recognized speaker and expert in advanced business analytics. He is the global vice president of business intelligence and predictive analytics at Monster Worldwide, Inc., having built the global business intelligence team from the ground up. He has successfully conceived and implemented global customer scoring/segmentation, predictive modeling, and Web-mining applications for Monster across North America, Europe, and the Asia-Pacific.
Prior to joining Monster, Isson led the global customer behavior modeling team at Rogers Wireless, where he pioneered advanced business analytics, including conjoint analysis for new price plans offering and the Customer Life Time Value (CLTV) Segmentation that is being used to prioritize customer services sales and marketing activities. He started his career as a statistician and holds a master’s degree in mathematics and applied statistics from the University of Paris 6 in France.
Isson has been a speaker for TDWI (The Data Warehousing Institute), Forbes, SAS data-mining conferences, the Premier Business Leadership Series, Measure Up, Predictive Analytics World, BusinessAnalyticsNews.com, IT World Canada, IT Business, 1to1 Media, IQCP, eMetrics Marketing Optimization Summit/SMX, and at other SAS and IDC events. He has more than 17 years of experience in advanced business analytics, focusing on customer behavior modeling, scoring, and market segmentation. Jean-Paul lives in Montreal with his ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.