October 2012
Beginner to intermediate
398 pages
10h 22m
English
book
Win with Advanced Business Analytics: Creating Business Value from Your Data
by Jean Paul Isson, Jesse Harriott
Content preview from Win with Advanced Business Analytics: Creating Business Value from Your Data
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
MASTER THE DATA
The second stage of the IMPACT cycle is to master the data. Here is where the analyst hopefully shines, uncovering and analyzing all of the data thoroughly that will help answer the critical business questions. The amount of data is vast, and there are many innovative companies that have created data tools and sources that make the analyst’s job easier. Also, high-impact data tools are no longer found only in the large enterprise, so your analysts should have no excuses for not mastering the available data. For example, we had a chance to sit down with Steve Pogorzelski, the CEO of ClickFuel, a company that provides SaaS-based campaign performance dashboards that enable small- and medium-business (SMB) customers to track the effectiveness of their marketing spend. Steve indicated that analytics in the small business segment, like those provided through the 25,000 dashboards for ClickFuel’s customers, is evolving rapidly. Pogorzelski said, “We believe that data provided to SMBs and product providers alike can change the paradigm of how online products and services are sold and purchased in this multibillion category by using information that leads to action. That is, moving from a process experimentation and intuition to one of predictability and analysis.”
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.