October 2012
Beginner to intermediate
398 pages
10h 22m
English
book
Win with Advanced Business Analytics: Creating Business Value from Your Data
by Jean Paul Isson, Jesse Harriott
Content preview from Win with Advanced Business Analytics: Creating Business Value from Your DataBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
BUSINESS OPTIMIZATION WITH MOBILE ANALYTICS
You can create economic value in your business through applying mobile analytics in the following ways:
- Determine the size of your mobile audience, their unique demographic and psychographic characteristics, and their preferences for your products or services. Take it to the next level and identify your deduplicated audience across site and mobile—or all digital channels.
- Use data to identify what types of content, experience, programs, and products to offer on your site. Similar to the analytical product optimization with site analytics, use mobile analytics to enhance and improve your mobile products.
- Use mobile analytics and behavioral data to feed other systems. Digital analytics requires data integration across multiple channels, such as mobile.
- Combine mobile analytical data with other market research or analytics.
- Incorporate mobile analytics data into your media mix model and attribution models. This work requires data integration between your mobile channel data and other channels.
- Determine the potential lifetime value of a new mobile customer—or the incremental impact of the mobile channel on existing customer lifetime value. Apply traditional analytical methods, models, and techniques to the mobile customer, such as lifetime value (LTV)—as part of and segmented out from overall customer LTV.
- Although the mobile channel will only grow in prominence and importance over time, it’s important to remember that as you do mobile ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.