
vii
Contents
Introduction ........................................................................................ xiii
SECTION 1 Why Perception of Quality
Needs Your Active Attention
Chapter 1 The Neglected Frontier of Quality in Today’s
Qualitysphere .....................................................................3
Goals of is Chapter ..................................................................3
Beyond the Quality Department ...............................................4
Actual Quality Matters ................................................................5
Quality Assurance, Quality Control, and Testing .........5
Customers’ Percep ...