
Metrics at Prove the Worth of the Initiatives • 131
QUANTIFYING CUSTOMERS’ PERCEPTION OF QUALITY
Companies are faced with increasingly intense competition in most mar-
ketplaces, and the cost associated with acquiring each customer seems to
go higher and higher. With these two factors as givens, customer loyalty
becomes crucial. A study by Gartner on “How to Approach Customer
Experience Management” found that organizations with loyal customers
had prots up to 60 percent higher than those of competitors and were
twice as likely to exceed the forecasts of nancial analysts.
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Higher cus-
tomer satisfaction scores also consistently show a correlation ...