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7
Metrics That Prove the
Worth of the Initiatives
is handwritten note from Dr. William Edwards Deming underscores
the premise that improvements in quality do not only make customers
happier but also lead to improved productivity, better protability, and
increased competitiveness.
GOALS OF THIS CHAPTER
Having secured the required blessing to move forward on a few, vital cus-
tomer perception of quality initiatives, it is important to continually assess
that these investments are truly the ones that are making the most impact
to the customer. is is easier said than done, as most companies have yet
to cross the chasm from “what gets measured ...