126 • Your Customers' Perception of Quality
3. Measure what the customer says is important, not what is assumed
important.
a. e company thinks that escaped defects are important to the
customer, so that is what is measured. Perhaps the customer
doesn’t care much about escaped defects, but is very concerned
about the length of time from order placed to order received.
4. Measure what can be controlled, not what can’t be.
a. If customized parts always take 30 days to create, don’t measure
that. If, however, the picking process seems to take too long to
get an existing item o the shelf and into the mail, measure
that.
5. Measure what has impact on desired business goals, rather than ends
in themselves.
a. e measure is only ...