April 2011
Intermediate to advanced
225 pages
6h 12m
English
Content preview from Your Customers' Perception of Quality
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Introduction
Customers’ perceptions of product quality—as opposed to objective quality—
drive preferences and consequently satisfaction, loyalty, sales and protability.
Debanjan Mitra and Peter N. Golder, “Customer Perceptions of
Product Quality: A Longitudinal Study,” Marketing Science Institute,
Issue 4, No. 05-004, 2005
As Dr. Phil, the TV personality, rightly puts it: ere is no reality, only per-
ception. e way your customers view quality is really only a reection of
their interactions with you and do not necessarily mirror the actual quality
embedded within your products or services. Customers may already have
impressions about you
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.