
Demonstrating the Return on Investment • 43
Step 2: Articulate the Specific Problem Statement
e rst step was all about collecting and analyzing data that can be used
scientically to construct a solid problem denition statement to support
the poor customers’ perception of quality issue. Einstein is quoted as hav-
ing said that if he had 1 hour to save the world he would spend 55 min-
utes dening the problem and only 5 minutes nding the solution. When
focusing on a problem, one must be sure to dene and state it specically
enough that the problem can be written about. e problem must be stated
clearly and with enough contextual detail to ...