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Appendix A: Sample Questions
INTRODUCTION
Our purpose is to understand and increase our customers’ perception of
the quality of our products and services. is may be the quality of any
aspect of the company: products, call center, telephone support, Web site,
ordering, legal, and so forth. Anything a customer likes or doesn’t like
about our products and services is important for us to hear.
Although we will strive to respond to the issues you tell us about, we
will also use this information to develop an ongoing strategy to increase
customers’ perception of our quality. Taking a more proactive approach to
continuous improvement will greatly ...