
141
8
Delivering a Capability to
Sustain Customers’ Perception
of Quality Function
ere is a perception gap between what we are actually doing in terms of
vehicle quality, and where the customer perceives us to be.
—GM spokesman, 2004
GOALS OF THIS CHAPTER
At this point, extensive work has been done to evaluate and understand
your customers’ perception of the quality of your products and services.
Root cause analysis has been performed, decisions have been made, and
projects initiated to improve those perceptions. Unfortunately, this is
not a one-time event; customers are continually evaluating the qual-
ity of your company’s products and ser ...