
114 • Your Customers' Perception of Quality
communication strategy and plan will focus on creating awareness as to
why the organization is going down the path of implementing customer
perception of quality-related improvements, and why it wants to formal-
ize a customers’ perception of quality process. e plan will also need to
address providing education through formal training programs or inter-
nal meetings, providing formal training on the new processes and tools
that set new expectations, as well as providing updates on progress and
achievements.
When developing the communication strategy and plan, it is important
to take into account ho ...