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9
Common Hurdles That Plague
Customers’ Perception of
Quality Initiatives
Success depends on the support of other people. e only hurdle between
you and what you want to be is in the support of other people.
—David Joseph Schwartz
GOALS OF THIS CHAPTER
By now we have established a requirement for organizations for a
con
tinuous improvement framework to design and develop initiatives
to effectively discern customers’ perception of quality; act on that
feed
back; and measurably improve satisfaction, retention, and loyalty
ratings. Continuous improvement is an ongoing activity that should
be knit into the fabric of an organization. C